This research documents systematic gender performance differences (GPD) at a top business school using a unique administrative data set and survey of students. The findings show that women’s grades are 11% of a standard deviation lower in quantitative courses than those of men with similar academic aptitude and demographics, and men’s grades are 23% of a standard deviation lower in nonquantitative courses than those of comparable women. The authors discuss and test for different reasons to explain this finding. They show that a female instructor significantly cuts down GPD for quantitative courses by raising the relative grades of female students. In addition, female instructors increase women’s interest and performance expectations in these courses and are perceived as role models by their female students. These results provide support for a gender stereotype process for GPD and show that faculty can serve as powerful exemplars to challenge gender stereotypes and increase student achievement. The authors discuss several important implications of these findings for business schools and for society.
CITATION STYLE
Krishna, A., & Orhun, A. Y. (2022). Gender (Still) Matters in Business School. Journal of Marketing Research, 59(1), 191–210. https://doi.org/10.1177/0022243720972368
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