Research on the Relationship among Board Management Cognition, Strategic Flexibility and Corporate Performance of Listed Companies in Media

Abstract

This paper first describes the definition of the concept of cognitive and flexible management strategy, summarizes the research literature on the relationship among knowledge management, flexible strategy and business performance , and proposed research model and hypotheses to this thesis, we selected 21 listed media companies in 2012-2016 a total of five years of data, and analysis to identify the variables of cognitive and flexible management strategy , namely to explore the cognitive and flexible management strategy, knowledge management and business performance; flexible strategy and corporate performance statistical analysis of the relationship among the way through the qualitative analysis, correlation analysis and regression analysis.