Factors affecting the use of e-wallet in JABODETABEK area

Abstract

The purpose of this study is to analyze the influence of trust, social influence and promotion on the intention to use e-wallets in the Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) regions. This study uses a quantitative approach with an explanatory design in accordance with the focus of the study, the population in this study is all e-wallet users in Indonesia. The sample selection uses a non-probability sampling method and a sample of 143 e-wallet users is used. The minimum number of samples is determined based on the number of research indicators. The method used in this study is multiple linear regression models with the help of the SPSS program. The results showed that trust and promotion partially had a significant effect on intention to use e-wallet. However, social influence does not significantly influence the intention to use e-wallet. For this reason it is suggested to the management to pay attention to these factors, by maintaining trust, paying attention to social factors and increasing promotion, it will have an impact on increasing intention to use e-wallets.