Overcoming Barriers to Circular Economy in Plastic Packaging: Enablers and Integrated Strategies in Multinational Companies

Abstract

The transition to a circular economy (CE) in plastic packaging faces persistent barriers, including regulatory fragmentation, technological limitations, and supply chain disconnection. This study examines how multinational companies address these challenges by leveraging enablers such as advanced policies, technological innovation, and cross-sectoral collaboration. Based on a PRISMA-guided systematic review and a descriptive–explanatory case study, semi-structured interviews with senior managers were analyzed through thematic coding and data triangulation. Findings reveal that regulatory measures like virgin plastic taxation and post-consumer recycled material (PCR) incentives are effective only when synchronized with technical capacities. Investments in recycling infrastructure and circular design, such as resin standardization, enhance the quality of secondary materials, while local supply contracts and digital traceability platforms reduce volatility. Nevertheless, negative consumer perceptions and inconsistent PCR quality remain major obstacles. Unlike prior studies that examine barriers and enablers separately, this research develops an integrative framework where their interaction is conceptualized as a systemic and non-linear process. The study contributes to CE theory by reframing barriers as potential drivers of innovation and provides practical strategies, combining policy instruments, Industry 4.0 technologies, and collaborative governance to guide multinational firms in accelerating circular transitions across diverse regulatory contexts.