The Success of Marketing Doctoral Programs: Inputs From Doctoral Students’ Evaluations

Abstract

The purpose of this study is to understand how a doctoral student’s experiences during a doctoral program influence the student’s perceived (1) satisfaction and (2) perceived success. In addition, we also look at the role that burnout plays in these relationships. Results show that supervisor support and socialization are highly important factors in the overall satisfaction and success of doctoral students. We also look at more objective measures that can lead to satisfaction and success. The results show that the number of working papers is a stronger influence on satisfaction than the number of publications.