Role of Media Creating Awareness with respect to Climate Change

Abstract

By stabilizing and lowering the amount of carbon dioxide in the atmosphere, many of the negative effects of climate change may be reduced. Human greenhouse gas emissions have already permeated the ecosystem despite all mitigation attempts. In Pakistan, illiteracy and ignorance are still common among the general public, educated groups, and key players (Jan et al., 2020). It's one of the main reasons our response to climate change is so off the mark. This research looked into the role of the media in raising climate change awareness in Pakistan by using the primary qualitative methods and determined the findings with the help of an integrated literature review. This study's analysis concluded that the media should create more campaigns to accelerate awareness regarding climate change among the masses and that the media should make dedicated segments for climate awareness. In contrast, most of the respondents believed that media should not cover more and more news on climate change, as it may lead to over-saturation of certain types of news.