The Influence of Heroic Leadership and Learning Organization to Work Achievement with Authentic Personal Branding as Mediator

Abstract

The aim of this study is to examine the influence of heroic leadership and learning organization to work achievement with authentic personal branding as mediator. The hypotheses in this study of structural relations are: (1) authentic personal branding will have a direct, positive and significant effect on successful work achievement, (2) authentic personal branding as mediator, heroic leadership will influence work achievement, and (3) organizational learning influences work achievement using authentic personal branding as a mediator. The subjects of this study are 250 leaders of the Tianshi network marketing business who work in various parts in Indonesia. Data collection using a modified work achievement scale of Munandar (2001), Jewell and Siegall (1998), Setiadi, Mokoginta, and Taryadi (2000); heroic leadership scale based on Lowney (2005); organizational learning scale from Senge (2006); and authentic personal branding scale of Rampersad (2008) all constructed by the researcher with a Likert scaling model. Technique of data analysis to test hypotheses models using Structural Equation Model (SEM) with Linear Structural Model (LISREL) version 8.72 by Joreskog and Sorbom (2008). The result of all hypotheses test showing fit to empirical data. (CFI=0.99; RMSEA = 0.040; GFI= 0.92; NFI=0.98; IFI=0.99). The structural relationship between variables may be summarized as follows: (1) There is a direct, positive, and significant influence of authentic personal branding with work achievement, indicated by r=0.63; t=10.70; (2) Heroic leadership with authentic personal branding as mediator exerted a positive and significant influence on work achievement, indicated by r=0.43; t=5.53; and (3) With authentic personal branding as a mediator, the learning organization had a significant and positive impact on the achievement of successful work performance, shown as r=0.39; t=5.17. DOI: 10.5901/mjss.2015.v6n5s5p18