A SYSTEMATIC REVIEW ON FACTORS INFLUENCING CONSUMERS’ PURCHASING DECISIONS IN GREEN BUILDINGS

Abstract

In the context of the ongoing climate change crisis resulting from anthropogenic activities and the current global endeavours to slow down or even reverse these processes, the role played by green buildings assumes paramount significance. Public acceptance of and Willingness To Pay (WTP) for green buildings is crucial for green buildings to be integrated into society, thereby contributing to the mitigation of the climate change crisis. The PRISMA protocol was used as the primary procedure for article screening and selection. This review paper systematically reviews 27 peer-reviewed articles in the field of green buildings. This paper is based on various theoretical models such as the Technology Acceptance Model (TAM), the Theory of Planned Behaviour (TPB), and the Value-Belief- Norm Theory (VBN). It further employs content analysis methods to comprehensively extract and analyse environmental, psychological, and demographic factors that influence consumers in green building consumption, aiming to address existing research gaps. The findings can help construction experts and government officials to analyse the residents’ decision to purchase green buildings.