Strategi Penguatan Branding Identity Untuk Meningkatkan Persepsi Konsumen Terhadap Citra Produk UMKM Toko Bunga Denur Florist

Abstract

This research aims to develop the branding identity of the Denur Florist flower shop through community service activities by exhibiting products and distributing business cards at car free day events every week.  The method used is business card design training using the Canva application and marketing coaching at the Car Free Day event every Sunday. The research results show a significant increase in consumer perceptions of the quality of UMKM products after implementing business cards. These findings indicate that business cards as a simple branding tool can have a big impact on the development of UMKM