Pemberdayaan Masyarakat Pada Kelompok Usaha Loloh Cemcem Di Desa Penglipuran Kabupaten Bangli

Abstract

Penglipuran Village, located in Bangli Regency, is famous for its local wisdom in the form of natural resources, one of which is the kecemcem plant. This kecemcem plant is then processed into a traditional drink from Penglipuran Village, known as Loloh Cemcem. The producers of loloh cemcem are local people who decide to use local natural resources to improve the quality of life of the community. The problems experienced by the Loloh Cemcem Business Group in Penglipuran Village include limited knowledge in recording financial transactions, limitations in marketing, and problems related to the cleanliness of the production process. By providing knowledge related to simple financial records, it is hoped that it can assist partners in knowing the flow of funds in and out. Dissemination of information regarding the marketing mix strategy is carried out to overcome obstacles related to limited marketing coverage. loloh loloh product area. Apart from the health sector, the level of cleanliness and cleanliness of the tools and materials used in the loloh cemcem production process is one of the things we pay attention to in this community empowermentprogram.