Digital Marketing Communication for Tourism Lhokseumawe

Abstract

Digitalization of marketing communications Tourism is the main target in promoting tourism in Indonesia. The maximum use of digital technology can advance the world of tourism. This study aims to record and describe how digital tourism marketing communications in Lhokseumawe City. The final results of this research are typologies, models, strategies, potentials and patterns regarding the digitization of tourism. Primary and secondary data were obtained through observation, interviews and literature review. The theoretical basis, concepts and models are used; tourism and marketing communications, digitalization or digital tourism, new media, information technology and communication of Acehnese local wisdom. Whereas in data collection, communication, tourism marketing in the digital era, it is increasingly advanced and it becomes easier to reach the local, national and foreign public. Digitization is the main communication medium in obtaining and disseminating tourism information. The scientific contribution in this research is multidisciplinary, mainly communication science. The results of the study show that the diversity of tourism potential in Lhokseumawe City has not been recorded organized and maximally promoted. Generally, tourism in Lhokseumawe City is still traditional and conventional. Not maximally take advantage of digitization. The presence of digitalization should allow all tourism potential to be developed properly and correctly. The magnitude of the tourism potential of Lhokseumawe City should be a new job area for millennials, increasing Regional Original Income and community welfare. It is hoped that all circles; government, tourism actors, entrepreneurs, stakeholders and universities can work together as a whole in maximizing the digitization of tourism in Lhokseumawe City.