The Marketing of Cross-border E-commerce Enterprises in Foreign Trade Based on the Statistics of Mathematical Probability Theory

Abstract

This article applies mathematical probability theory to statistical algorithms to conduct game analysis on the relevant marketing decisions of foreign trade cross-border e-commerce. We build a theoretical framework for the collaborative development of SMEs and cross-border e-commerce platforms. At the same time, build a trustworthy transaction margin mechanism for cross-border e-commerce transactions in a fuzzy market environment. The participation of the blockchain big data platform can promote the development of foreign trade cross-border e-commerce toward a more transparent and healthy partnership.