How to Improve Public Health via Mining Social Media Platforms: A Case Study of Human Papillomaviruses (HPV)

  • Zhang H
  • Wheldon C
  • Tao C
  • et al.
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Abstract

Since its inception, the use and impact of social media have occurred with incredible speed. Over the last decade, social media has also become a major source of health-related information and discussions, which offers researches a great opportunity to (1) increase the reach and effectiveness of health education, communication, and surveillance and (2) study public health issues with unique insights that cannot be captured by traditional survey methods.

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Zhang, H., Wheldon, C., Tao, C., Dunn, A. G., Guo, Y., Huo, J., & Bian, J. (2019). How to Improve Public Health via Mining Social Media Platforms: A Case Study of Human Papillomaviruses (HPV). In Social Web and Health Research (pp. 207–231). Springer International Publishing. https://doi.org/10.1007/978-3-030-14714-3_11

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