The competitive advantage of Chinese companies on the European market, and methods of building their market position

Abstract

In the realities of today’s global economy, competitiveness has become one of the most important determinants and perspectives of assessment of the enterprise functioning on the market, and is also seen as a determinant of development. Competition between compa- nies is an inherent feature of a market economy. From the practical point of view it is impor- tant to recognize and understand the sources of the competitiveness of a company, as well as conditions and factors that have an impact on this phenomenon. The purpose of this article is to explore the essence of the phenomenon of enterprises competitiveness and the sources and ways of building their competitive advantage. Attention will also be drawn to strategies of shaping a competitive advantage by companies, with a focus on enterprises with Chinese capital, operating on the European marke