Fans Creation in the Development of New Media Technology: The perspective of the Participatory Culture

Abstract

With the increasing development of network communication technology, fan culture has gradually entered the public's field of vision, and the development of media technology has played an important role in it. This article uses Jenkins' media culture theory as the theoretical foundation of the research. Through the observation of the Chinese famous fans' communities and their participation behaviors, the research tries to find out whether the participatory culture exists in the Chinese fan community, and whether it has a detrimental or positive influence on the authorship's profit. This article will use the literature analysis method and observation method. The characteristics of the fan community, participation culture presented by Chinese Harry Potter fan virtual communities, and short video applications are analyzed. On this basis, through the study of fandoms on different platforms, this paper argues that fan creations are still "narrowcast" texts. Due to the participation gap between fans, the narrowcast texts are different from broadcast texts that are accepted and recognized by the public. In addition, fan fans and their creations and interactions exist in some chaos like tort but still have a positive side. Based on this, this article believes that fan fans need to strengthen management and correct guidance.