Cognitive maps of social features enable flexible inference in social networks

Abstract

In order to navigate a complex web of relationships, an individual must learn and represent the connections between people in a social network. However, the sheer size and complexity of the social world makes it impossible to acquire firsthand knowledge of all relations within a network, suggesting that people must make inferences about unobserved relationships to fill in the gaps. Across three studies (n = 328), we show that people can encode information about social features (e.g., hobbies, clubs) and subsequently deploy this knowledge to infer the existence of unobserved friendships in the network. Using computational models, we test various feature-based mechanisms that could support such inferences. We find that people's ability to successfully generalize depends on two representational strategies: A simple but inflexible similarity heuristic that leverages homophily, and a complex but flexible cognitive map that encodes the statistical relationships between social features and friendships. Together, our studies reveal that people can build cognitive maps encoding arbitrary patterns of latent relations in many abstract feature spaces, allowing social networks to be represented in a flexible format. Moreover, these findings shed light on open questions across disciplines about how people learn and represent social networks and may have implications for generating more human-like link prediction in machine learning algorithms.