Transforming International Marketing Education in the Digital Economy Era: A Paradigm Shift and Targeted Exploration

Abstract

With the advent of the digital economy era, new technologies have given rise to new economies and business models. This has led to a shift in the economic landscape of business education services, transitioning from the industrial economy to the digital economy. Consequently, the field of business education requires innovation and transformation in its models and methods of instruction due to the emergence of new knowledge and skills. The new economy has brought about fresh objectives and demands for business education, necessitating active adaptation and reform in the teaching of international marketing courses to align with technological advancements and the development of the digital economy. This paper analyzes the background of international marketing course development in the context of the new era, emphasizing the need for a paradigm shift in education. It identifies existing shortcomings in current teaching processes and proposes targeted exploration plans for the reform of international marketing courses.