The effects of work motivation and information technology on farmers’ performance

Abstract

The present paper aims to examine and analyze: 1) the effect of farmers’ work motivation on their performance; 2) the effect of information technology on farmers’ performance; 3) the effect of farmers’ work motivation on their performance as moderated by local knowledge; and 4) the effect of information technology utilization on farmers’ performance as moderated by local knowledge. Our study population comprised of all farmers registered as members of farmer association in Tirtomartani Village, Sleman Regency, Yogyakarta. We adopt cluster random sampling as the sampling method and use a sample of 102 respondents. Data were collected using a four-point Likert scale and analyzed using smartPLS 3.0. The results indicate that: 1) work motivation had a positive effect on farmers’ performance; 2) utilization of information technology had a positive effect on farmers’ performance; 3) local knowledge did not moderate the relationship between work motivation and farmers’ performance; and 4) local knowledge moderated the relationship between utilization of information technology and farmers’ performance.