THE BAYESIAN SEM APPROACH ON RELIGIOUS TOURISM AND SME'S ENTREPRENEURIAL OPPORTUNITY INTERRELATION IN RURAL AREA

Abstract

Economics, social, and culture are interrelated fields in developing a country. The social and cultural conditions that grow in an area affect how the economy develops in that area and its surroundings. This study analyzed a causal relationship between 60 nascent entrepreneurs in the rural area of religious tourism with Bayesian SEM to handle a small amount of data. Based on the results of the analysis, it was found that entrepreneurial motivation and cultural motivation had a significant effect on rural religious tourism. The latent variable of rural religious tourism and entrepreneurial motivation have a significant effect on SME's entrepreneurial opportunity. The entrepreneurial motivation variable has a correlation with the cultural motivation variable. This characteristic has established the rural Minangkabau heritage described on its strong religious tourism aspect as an SME's entrepreneurial challenge of nascent entrepreneurs.