NIKE’s General Company Analysis Based on It 2020 Annual Report

Abstract

The year 2020 is a gathering of world sports events, such as the Olympic Games, the European Cup. Due to the COVID-19 outbreak this year, various kinds of professional sports competitions have been canceled or postponed, thus the sports industry has been hit all over the world. NIKE, an American brand, which has been the leader of the sporting goods industry for years, is also affected by the explosion of COVID-19. In the report of NIKE 2020, the great changes in NIKE's financial performance reveal the economic impacts that were caused by the global epidemic situation. By collecting data and interpreting the official annual financial report, NIKE's financial performance, the company's strengths, weaknesses, opportunities, and threats in 2021 were analyzed in this article. Besides, with NIKE as an example that reflects the trend of the sports industry and develops online digital services, this article can be a reference for the sports industry to run better businesses in the future.