Community development of a business ecosystem in planting media commodities (Goatthai) with One Village One CEO Program: A case study of Cianjur

Abstract

In challenging economic conditions, with 11.74 million urban residents and 14.16 million rural residents in poverty as of March 2023, innovation in natural resource management is critical. This study investigates how the agricultural community in Sukanagalih, Cianjur, uses husk charcoal to create sustainable and economically beneficial planting media. This study discovered that economic necessities has driven farmers in Sukanagalih to develop and use husk charcoal as a planting medium, not only for the domestic market but also for the international market, using a survey approach with purposive selection. Community income increased significantly, from IDR 1,450,000 in 2019 to IDR 3,300,000 in 2021, supported by assistance in husk charcoal production, packaging branding, and marketing network expansion through the "One Village One CEO"program. These findings demonstrate that community empowerment through innovation and business assistance is the key to developing a sustainable and profitable business ecosystem.