The preliminary results from the software product management state-of-practice survey

Abstract

Software product management (SPM) as a discipline includes many practices like product and release planning, market analysis, roadmapping, and product lifecycle management. Product management frameworks prescribe these practices but companies seldom adopt all of them. We conducted a state-of-practice survey with the aim to investigate how companies adopt SPM practices and how this practical experience fits together with the framework suggested by International Software Product Management Association (ISPMA). The results of this study showed that ISPMA SPM Framework describes core product management practices well but the impact of product management practices to the final product success remains ambiguous. © Springer International Publishing Switzerland 2014.