Social responsibility and quality management: Peruvian insurance company

Abstract

To be sustainable over time, corporate social responsibility must influence its environment and its collaborators in times of uncertainty. A crisis in the health, political, and economic systems in Peru has been triggered as a result of COVID-19. The purpose of this study is to determine the relationship between social responsibility and quality management in a Peruvian insurance company. The methodology used to achieve the objective was a quantitative approach, cross-sectional and non-experimental design. A sample of 331 employees in the city of Lima was surveyed. The survey was applied as an instrument through the validation of contents by expert judgment and reliability of Cronbach Alpha>0.96. The results show that the company supports the less privileged communities in health and nutrition campaigns through voluntary collaborators of corporate social responsibility programs who contribute to caring for the environment. We conclude that there is a significant relationship between the variables studied, however, the insurance company is aware that it is still necessary to work on knowledge management and strategies to get the participation of its collaborators and suppliers in social responsibility tasks in times of pandemic, which allow higher levels of competition.