Food purchasing, preservation, and eating behavior during COVID-19 pandemic: A consumer analysis

Abstract

Due to the highly infectious virus known as COVID-19 impacting the lives of the populace, more than any other event in recent memory, there is a pandemic in the world. In order to determine food purchasing behavior and eating habits, food preservation techniques and source of knowledge about COVID-19, 992 consumers living in İstanbul, the most populous city in Turkey, were surveyed. The questionnaire was disseminated to participants via an online platform. Thirty questions, including the demographics of participants, changes in purchasing behavior, knowledge, and attitudes about food preservation techniques, changes in eating habits, and source of knowledge about COVID-19, were asked. The results of this study surveyed that COVID-19 has changed food purchasing and eating habits of Turkish consumers significantly (p < 0.05). During the survey in late March of 2020 and late December of 2020, about 65% of respondents have tried to consume more food that boost the immune system and 58% of the respondents have been more willing to buy fresh products. Consumers have greatly adopted preserving of food stuffs by freezing during quarantine days. This survey revealed that the effective use of media tools could increase awareness and lead to behavioral changes that can reduce the spread of COVID-19, especially in consumers aged over 65 years.