Aptitude Impact on Consumers Apparels Purchasing from Bricks-and-Mortar to Online Shopping during Endemic in Malaysia

Abstract

This ongoing study is to determine the aptitude impact on consumers apparels purchasing from physical to online during endemic. The review of related literature and mapping with the data from survey was utilized. The outcome shared on how the Malaysian Generation Y and Generation Z consumers were preferred using the online rather than bricks-and-mortar. This study clearly defined that both generations was commonly adopted with the new method of online shopping. This issue was clearly supported based from the survey and supported by relevant studies, in order to strengthen the nature of the chosen and option of apparel purchase either online or brick-and-mortar.