An investigation into the experience of advertising students in seeking and working in internships

Abstract

Internships are an essential part of the work experience for many students. This study asked advertising students in Humber College’s Bachelor of Creative Advertising program what their expectations of their internships were before they started them in January 2016, and afterwards what the experience was like. Most had a positive experience. They particularly valued having real work experience and a supportive environment. These aspects were rated as more important than formal training at their placement. Improvements could be made by providing more mentorship for interns and by paying students. Mentorship in particular was valued by students, but many didn’t receive it.