Leveraging Benefits from Winter Olympic Games, Beijing 2022 through Leveraging Strategies

Abstract

As a mega sports event, the Winter Olympic Game plays an important role in the social, economic and cultural development of the host country, including the improvement of local infrastructure and the holding of future events. Due to the impact of the world pandemic, there was the possibility of events being postponed or canceled, and the stakeholders of mega sports events had been affected to varying degrees. Theoretical analysis and case study are used as research methods in this paper to conduct a qualitative analysis of the 2022 Beijing Winter Olympics so as to leverage the benefits of this mega event. This paper evaluates the impact of the world pandemic on the Beijing 2022 Winter Olympics through a series of academic literature and case studies, as well as how the stakeholders of the event can deal with these challenges, and provide a feasible plan for the next mega sport event. The implementation of the strategy of attracting tourists through ecological restoration and legacy strategies includes the use of heritage to reduce the cost of events, to attract tourists, and to extend the length of stay of tourists, so as to achieve event leverage.