A study on behavior and preferences of individual investors towards investments with special reference to Delhi NCR

Abstract

In present financial system there are many investment avenues and it is difficult for anyone to decide about these avenues. Some of these investment avenues offer attractive returns but with high risks and some offer lower returns with very low risks. Motives behind an investment are the safety of principal amount, liquidity, income stability, and appreciation. The study discusses about the investment behavior and preferences of investors towards the various investment alternatives. Primary data has been collected through questionnaires. 300 respondents of NOIDA, District Gautam Buddha Nagar have been taken for the study. Collected data has been analyzed by using various statistical tools like percentage, Pearson’s coefficient of Co-relation, regression analysis and cluster analysis. The major factors behind an investment are the safety of principal amount, liquidity, income stability, and appreciation.