Exploration of Youth Characteristics on the Adoption of the Subang Batik Tourism Village Innovation

Abstract

Changes in the situation, a health pandemic, and the low level of innovation among the youths threaten the sustainable development of the Subang Batik Tourism Village. Youth personality variables have a different impact on innovation adoption which can be used as a reference in designing innovative attitude training. Literature review is seen from the personality variables which include demographic, social, and economic characteristics of innovation adoption. This study identifies with the Kruskall Wallis significance test approach to see the differences in personality variables on the characteristics of innovation adoption. In addition, this study uses an exploratory approach from interview results to map the causes of the low adoption of innovation. The results showed that education from the social side and income from the economic side had differences in innovation adoption. Education provides two important roles. First, related to expertise in launching different ideas. Second, related to one's ability to cope with environmental changes and competition. From the income side, income expectations are one of the reasons someone makes an innovation to solve problems. This study also found that limited access to capital had a significant impact on the low launch of new ideas in the development of the Subang Batik Tourism Village. This research can be used as initial research to develop innovative youth training designs. This is important considering that innovation and youth are part of education for adults.