A Qualitative Evaluation of A Community-Based Nutrition and Health Promotion Program

Abstract

Community-based nutrition and health promotion programs play an important role in improving neighborhood health. This article presents findings from an exploratory qualitative evaluation of Eat Healthy, Live Life, a community-based nutrition and health promotion program in East Harlem, a low-income neighborhood of color in New York City. Focus group findings showed that participants adopted new healthy behavior changes and Health Bucks coupons helped increased affordability of fresh produce. This program may be an effective model for impacting health behavior through promotion of good nutrition, physical activity, and utilization of farmers’ markets in low-income neighborhoods of color.