Developing digital skills: a fashion business masterclass in virtual 3D prototyping with Style3D

Abstract

This research investigated the potential of a short industry-facilitated masterclass in virtual product development to inform future curriculum development and teaching and learning approaches within the context of Higher Education. An action research approach was adopted with fashion business student participants (n = 22). A pre-class survey, field notes, discussions, and reflections during the four-day masterclass provided data for the study. This study actively engaged student participants to inform curriculum development to advance the digital transformation of the industry. The fashion business students reported the experience as helpful to understand the potential of 3D or ‘virtual’ technologies within more sustainable product development processes, and to understand their roles as fashion marketing and/or management professionals within the emerging Design/Present/Sell/Produce-model. This study contributes to the literature on how to advance digital skills in higher education.