The model of eco-friendly packaging center to increase the competitiveness of MSMEs' local products

Abstract

Packaging problem is still a weak point for Micro Small Medium Enterprises (MSMEs). This is due to the lack of understanding of MSME about the importance of image, quality, and packaging appearance. This research is a solution to increase the competitiveness of local MSME products in the global market with a focus on the study to identify the internal and external factors that affect eco-friendly packaging for MSMEs, formulate a strategy to develop a packaging center, and create a model for environmentally friendly packaging development center for processed food MSME products. The Model of Eco-Friendly Packaging Center is an effort to increase the competitiveness of local MSMEs that provide services as an information center for packaging activities, a packaging material procurement center, an eco-friendly product packaging service center, a graphic design mediator and packaging form design, and branding.