Octagon Measurement: Public Attitudes toward AI Ethics

Abstract

Artificial intelligence (AI) is rapidly permeating our lives, but public attitudes toward AI ethics have only partially been investigated quantitatively. In this study, we focused on eight themes commonly shared in AI guidelines: “privacy,” “accountability,” “safety and security,” “transparency and explainability,” “fairness and non-discrimination,” “human control of technology,” “professional responsibility,” and “promotion of human values.” We investigated public attitudes toward AI ethics using four scenarios in Japan. Through an online questionnaire, we found that public disagreement/agreement with using AI varied depending on the scenario. For instance, anxiety over AI ethics was high for the scenario where AI was used with weaponry. Age was significantly related to the themes across the scenarios, but gender and understanding of AI differently related depending on the themes and scenarios. While the eight themes need to be carefully explained to the participants, our Octagon measurement may be useful for understanding how people feel about the risks of the technologies, especially AI, that are rapidly permeating society and what the problems might be.