The Impact of perceived Corporate Social Responsibility (CSR) on Job Attitude and Performance of Internal Stakeholders

Abstract

Corporate social responsibility (CSR) has grown rapidly during last decade. Trend is showing that there is a significant increase of society’s overall concern about sustainable development with the aid of corporate social responsibility. The concept of sustainable development is gaining importance not only in scientific literature but also in board of governors room (BOG) of firms.   Past researches have  investigated the impact of CSR on employees but have been mostly focused on the analysis of the ‘external’ impact of CSR, considering the likely influence of CSR on prospective (rather than actual) employees, via mechanisms such as corporate image or corporate reputation (Blackhaus Stone and Heiner, 2002; Turban & Greening, 1997). The results of this study show that CSR has a significant effect on employees work attitudes and behaviors. CSR may possibly improve employees' attitudes and behaviors, contribute to corporations' achievement, and achieve a win-win state of affairs. Therefore, corporations should attach importance to CSR practice so as to benefit employees.   Keywords: Sustainability, Corporate Social Responsibility, Employees, Job Attitude, Job Performance