A comparative review of research literature on microblogging use and risk in organizational and educational settings

Abstract

Although the enterprise and education are very different sectors of activity and have diverse research traditions, this review argues that there is a benefit to be derived from comparing research work across the two settings. A thematic analysis of research literature collected for the two fields was under-taken, and a generic framework of uses and risks of microblogging produced, which is the main contribution of the paper. Two of the main aspects of mi-croblogging in organisations are found to be communication and awareness; and in education the main aspect is learning. Some of the ideas about how to use microblogging are potentially useful for the other context, particularly the concept of awareness from the organisational literature. While the organisa-tional literature has a major focus on risk, this appreciation is far less devel-oped in the educational context, increasing such an emphasis would increase impact on employability. © 2013 Springer-Verlag Berlin Heidelberg.