Factors influencing attitudes and intentions towards smart retail technology

Abstract

Today, the ever-changing technology development is bringing an impact to the Malaysian retail in-dustry. Smart Retail Technology is one of the outcomes of Industry Revolution 4.0 to deepen integration between digital and physical characteristics that can serve extraordinary shopping experiences in brick-and-mortar stores. Smart retail technology is attaining greater attention in the information system literature. In this study, the researchers aimed to investigate the relationships between perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE), perceived risk (PR), attitudes (ATD) and behavioral intentions towards smart retail technology (BI). The 170 respondents were collected through an online survey and processed in the PLS-SEM data analysis. The results indicated that perceived ease of use is the main variable influencing people's acceptance of SRT, followed by perceived enjoyment. However, perceived usefulness and perceived risk per-formed insignificant roles to link with attitudes and behavioral intentions towards SRT. This study provided some insightful implications for both academicians and practitioners to understand the current situation of smart retail technology in developing countries, especially Malaysia.