Research on retail Buyers’ emotional quotient with focus on transactions on the National Stock Exchange

Abstract

Investment decision is one of the most essential factors in today’s stock market. People make investment decisions based on different fundamental and technical tools. There are various factors which affect the investor towards investment, but one of the important factors which affect the investor is their emotional intelligence. So, the present study focuses on the how emotional intelligence influences the investment decision. This study is based on the emotional intelligence of investors so that the market can know the beat of the speculator and continue as required. The data was collected from 930 investors who make investment in NSE in Andhra Pradesh. The data was analyzed with the help of correlation analysis. The study reveals that there is a positive relation among the various dimensions of emotional intelligence and investment decisions. This study will help the investment advisors to advise the investors to invest according to their emotional intelligence capability. The usual actuality for stock market investments is subject to not only in making investment decisions in high volatile market circumstances and informational haziness but also by the need to be meticulous in earning something on a consistent basis. The substantial reason is the emotions are part of the evolved mental processes; human beings have for managing uncertainty and competition. Words expressing emotions and feelings such as Dissatisfied, Depressed, Sad, Happy, Cheerful, Satisfied, Fear, Worry, Disappointment, and Trust similarly succeed in the interview scheduling sessions with respondents. Different emotions can be sensed through their connected action tendencies. Fear is, for example, associated with the inclination for flight and love with the trend for an approach. The market moves against the investor. Having never stared at unrealized losses, tell themselves that all their ideas will eventually work. This research examined the relationship between risk-taking behaviour and high levels of extraversion