Digital generation: Civil mobilization and political protest among Russian youth

Abstract

The article presents the analysis of the "digital citizenship concept" basic interpretations. The key research question: what is primarily associated with the high level of digital generation protest potential, is it an internal characteristic of the culture of digital citizenship carriers or rather a behavioral strategy, actualized by the social media effects mobilization? Answering the question, the authors implemented an applied research, using the method of mass survey and online questionnaire procedure. The field stage of the study was held in July-September 2019. the sample consisted of 1000 respondents, representative by gender, age (according to statistical data on the representation of the Russian youth groups of 15-19 years, 20-24 years and 25-29 years) and territorial affiliation (the sample reproduced the ratio of the number of young people in all Federal districts of the Russian Federation). The study analyzed the main civil and political practices demanded by young Russian users in online and offline environments, the scale of protest mobilization in social networks, the repertoire of protest messages, protest attitudes of digital citizens. Typology of online survey database defined four clusters of youth differs by their protest potential levels: "spectators", "involved", "activists», «leaders". In turn, the procedure of multidimensional scaling allowed fixing the differentiation of value profiles and lifestyles of carriers of different types of protest potential. The key conclusion of the study is that the greatest potential of protest activity is shown not by typical representatives of the digital generation, but by those whose value choices and strategies of digital citizenship rather deviate from the common ones.