Enterprise architecture embrace digital technology in Malaysian transportation industry

Abstract

This research paper aims to emerge Enterprise Architecture (EA) as the real strategic performance management game changer in Malaysian Transportation Industry (MTI) towards the digital revolution. We had scrutinized and propound the characteristic of EA and Big Data Analytics (BDA) in perceiving the digital disruption on assimilation how technology “Industry Revolution 4.0 (IR 4.0)” is transforming industries and how leaders and industries can respond on digital technology. We are interested in drive EA and BDA as enterprising research that optimizing digital performance to realize higher knowledge formation and digital strategy to look beyond the areas of MTI on data analytics-Descriptive-Diagnostics-Predictive-Prescriptive Analytics as an integrated and mapped with IR 4.0 features towards emphasizing the analytical process for complex, unstructured data and data sources. We are aiming to emerge EA in MTI and present the dominant excellent operation, characteristics and features cognate to IR 4.0 paradigm as High Technology High-Value perspectives.