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Book Review: Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times by Michael E. McGrath

  • Szulewski P
Journal of Product Innovation Management (2005) 22(4) 369-371
DOI: 10.1111/j.0737-6782.2005.133_2.x
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Abstract

Reviews the book "Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times," by Michael E. McGrath.

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APA

Szulewski, P. A. (2005). Book Review: Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times by Michael E. McGrath. Journal of Product Innovation Management, 22(4), 369–371. https://doi.org/10.1111/j.0737-6782.2005.133_2.x

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