KANSEI ENGINEERING AS A TOOL FOR THE DESIGN OF TRADITIONAL PATTERN

Abstract

Traditional patterns are widely used in the modern design due to their long history, rich connotation, and beautiful form. However, the current application of traditional patterns in the modern design is mostly based on the designer’s subjective preferences, not from the perspective of consumers, to explore their feelings about traditional patterns, and which design factors have an impact on consumers, which is the main reason why modern applications of traditional patterns cannot meet the esthetic needs of modern consumers. Therefore, to make better inheritance of the traditional pattern and meet the needs of contemporary consumers, this article takes the caisson lotus pattern of Mogao Cave in the Tang dynasty as an example and first, using the theory of Kansei engineering to investigate the perceptual cognition of the young consumers aged 20–35 years old on the lotus pattern, then use SPSS 24.0 software to analyze the perceptual evaluation data, find the design element combination code corresponding to the perceptual vocabulary, and establish a mathematical model that can predict consumers’ emotional imagery of the lotus pattern of the caisson in the Tang dynasty. Through the verification of the model, the test results show that the model has a high degree of credibility; designers can use this model to quickly evaluate and redesign the lotus pattern to better meet the needs of modern consumers. At the same time, the method of this paper can also be applied to other design fields with user-centered concerns.