The Progressive Development Model of Virtual YouTubers in the Perspective of Dramaturgical Theory - An Analysis from the Perspective of Audience

Abstract

The current development of AI technology, coupled with the outbreak of the COVID-19, has forced people to communicate online, accelerating the migration of the public to the virtual world, and virtual YouTubers have received widespread attention. Looking at the pre-development path of virtual YouTubers, we can see many problems such as slow development process, outdated technical means and unclear character setting. It is more like an attempt for creators to employ new technology and express themselves. However, the essence of virtual YouTuber is a commodity, and it ought to do service to people after all. Therefore, this paper analyzes the audience's demand for virtual YouTubers from the perspective of audience, and further explores the influence of audience demand on the progressive development mode of virtual YouTubers.