Food Interactive Packaging Design Method Based on User Emotional Experience

Abstract

Based on the interactive food packaging design method based on the user's emotional experience, the specific food packaging design scheme is completed. On the basis of analyzing the current situation of the food industry, this paper discusses the competitive driving factors between the demand side and the enterprise side for food packaging, integrates the user's emotional experience into the reality of food packaging, and focuses on the specific practical solutions based on the user's emotional experience. Incorporating user emotional experience into food packaging design Yuan, 2022 and Liu, 2020 is beneficial to both the impact of food brands and the promotion of product sales. Incorporating user emotional experience has played a very important role in food market competition. At the same time, through practical cases, closely focusing on the user's emotional experience, it innovatively tried to convert users into core designers of product packaging and adopted a small-batch customized production and packaging mode. This plays a certain guiding and reference role for food packaging design. This paper takes the user's emotional experience as the research perspective and interactive packaging as the research object, uses the three-level theory of emotionality as the guide, explores the user's emotional experience path for packaging by means of literature analysis, fieldwork, case analysis, and experiments, and summarizes the design, principles, and methods.