Adolescent Obesity: Case Study of McDonald’s Happy Meal

Abstract

Adolescent obesity has been deemed a prominent public health problem in the 21 st century, and the over-consumption of fast food is considered one of the essential causes. In this situation, the Happy Meal strategy put forward by McDonald's has also been accused of luring children to consume those unhealthy fast food. Thereby, this study, based on business ethics theory, attempts to probe this critical issue. It is suggested by the analysis that the Happy Meal strategy, though it has obtained huge financial success, is not an ethical business practice. Hence, an array of suggestions to modify the Happy Meal strategy is proposed in this article. This study would contribute to the business ethics discussions in line with the children's overweight context.