Bridging the Knowledge-Behaviour Gap in Noise-Induced Hearing Loss: Why Awareness Campaigns Are Not Enough

Abstract

Despite increasing awareness of noise-induced hearing loss (NIHL), unsafe listening behaviours remain prevalent, particularly amongst young adults using personal listening devices. Research indicates that awareness campaigns alone are insufficient in changing behaviour due to psychological biases, social norms and environmental constraints. Whilst these campaigns may increase knowledge, they often fail to address the behavioural and structural barriers that drive unsafe listening habits. In this paper, a multidimensional approach to NIHL prevention is presented, integrating behavioural science, technology and policy interventions. By examining the cognitive, social and environmental factors influencing listening behaviours, this paper highlights the need for interventions beyond traditional awareness efforts, emphasising behaviourally driven strategies that foster sustainable change.