Prospects for the development of online trade in the Russian federation in the context of globalization and the information society establishment

Abstract

The modern trade exists in the context of globalization and the information society establishment. The authors review the development of online trade in the Russian Federation and put the following research questions: how is the information and communication environment established in Russia? is there a link between the economic, information, communication and trade globalization, on the one hand, and the development of digital technologies in the trade sector, on the other hand? what are the prospects for the development of Russian digital trade in the global space? The results have indicated that the use of personal computers, local computing networks, and landline telephone networks in the Russian Federation has reached a level where a further increase in their number is not accompanied by an adequate increase in digital competencies. As a result of the study, the authors have found a relationship between the public activity in online trade and the development of the information society. They have also identified the factors that contribute to positive changes in the structure of Internet use by the population of the Russian Federation to order goods and services; factors hindering the development of online trade; and factors that do not influence the development of online trade. Regardless of the weak and deteriorating legal environment and the low efficiency of investment in innovation, the information society establishment and the development of online trade and the digital economy in the Russian Federation have positive dynamics supported by the activity of global players in the online space.