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The Determinants of Halal Labeling and Brand Image Towards Purchase Intention and Purchasing Decision

  • Wibowo S
  • Juhara A
Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020) (2021) 176
DOI: 10.2991/aer.k.210121.001
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Abstract

This study aims to analyze the influence of halal labeling and brand image on purchase intention and purchasing decisions.

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APA

Wibowo, S., & Juhara, A. el. (2021). The Determinants of Halal Labeling and Brand Image Towards Purchase Intention and Purchasing Decision. In Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020) (Vol. 176). Atlantis Press. https://doi.org/10.2991/aer.k.210121.001

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