Color Connotations in Two Cultures; the Arabic and American Culture-A Contrastive Study

Abstract

Every color has many different meanings in different cultures. Therefore, the aim of this paper is to study the different meanings for the same color in two different cultures; the Arabic culture and the American culture. It is very important to understand what the impact of communication and color use. The researchers will focus on the use of colors in connotations. Consequently, the data will be collected by using dictionaries. In addition, the researchers will test the understanding of the associations of the selected colors. Therefore, there will be two questionnaires; the first one will be written for Jordanian students who are specialized in the English language, however, the second will test the understanding of American students who are studying Arabic at the language center at the University of Jordan for the meanings of colors in the Arabic culture. Finally, the researchers will discuss the results with providing some recommendations.