Abstract
Artificial intelligence (AI) has risen as a transformative catalyst in higher education, heralding substantial potential for the academic domain. By leveraging AI's capabilities, scholars access advanced tools for intricate tasks like data analysis, predictive modeling, and revolutionary insights. The present study delves deeply into the intricate nexus of relationships encompassing attitude, perceived behavioral control, trust, intention, and AI application within academia. The research framework integrates three distinct variables: attitude, perceived behavioral control, and trust, with intention serving as a mediating factor and AI usage as the outcome variable. A meticulous survey, thoughtfully adapted from prior research, was employed to collect primary data. Employing structural equation modeling,
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CITATION STYLE
Osman, Z., Ahmad Khan, B. N., Ismail, M. N., Yusoff, Y., Alwi, N. H., & Mohamad Jodi, K. H. (2023). Artificial Intelligence Usage in Higher Education: Academicians’ Perspective. International Journal of Academic Research in Accounting, Finance and Management Sciences, 13(4). https://doi.org/10.6007/ijarafms/v13-i4/19391
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