A review of studies on the negative destination image

Abstract

Tourism is a vital part of the economy in many countries and its importance is probably going to grow in the very near future. Destination image is one of the key factors affecting tourists’ travel decisions. It has been the subject of numerous studies over the last few decades. The aim of this study is to analyze and summarize the literature on the negative image published in journals listed in JCR in the period of 1983-2021. We found that the number of articles on negative destination image published in JCR journals increased in 2017, 2019 and 2021. The biggest group of articles focus on destinations located in Europe, followed by Asia and Africa.